Cineplex to open “largest-ever” adults-only, VIP Cinemas in Toronto

Cineplex to open “largest-ever” adults-only, VIP Cinemas in Toronto

Cineplex Entertainment (TSE:CGX) Monday announced the “largest-ever” expansion of the company's VIP Cinema concept.

The company said that Toronto will be home to Canada's first standalone VIP Cinema at Shops at Don Mills, while also adding VIP Cinemas at SilverCity Yonge-Eglinton Cinemas and Cineplex Odeon Queensway Cinemas.

Cineplex Odeon Don Mills VIP Cinemas will be a first-of-its-kind, 21,000-square-foot, five screen VIP Cinema, featuring valet parking, the company said, adding that the newly constructed theatre is expected to open in late 2014.

The VIP Cinemas will be open to adults only and offer menu service at your seat, as well as licenced auditoriums, and a licenced lounge.

Further, the company said that the new cinemas will offer larger seats, as well as an expanded menu that includes traditional movie snacks and specialty appetizers.

“We are pleased to offer our Toronto guests access to the best movie-going experience in Canada, bar none," said president and CEO Ellis Jacob.

“VIP Cinemas have been exceptionally well received by our guests in other markets and we know they will be a huge hit with movie-goers in Toronto.”

The SilverCity Yonge-Eglinton Cinemas will see a 13,000-square-foot expansion to add three VIP auditoriums to the existing nine auditorium facility. The theatre will remain open during construction, with the addition forming part of the larger Yonge-Eglinton Centre expansion.

The company noted that the theatre will be rebranded as Cineplex Odeon Yonge-Eglinton and VIP Cinemas and will open in late 2014.

The Cineplex Odeon Queensway and VIP Cinemas will feature five VIP auditoriums and 15 traditional auditoriums, adding approximately 12,000 square feet of theatre space. The theatre will remain open during construction, and is expected to open in late 2013.

Cineplex currently operates five VIP Cinemas - in Coquitlam, British Columbia; Edmonton, Alberta; London, Ontario; Oakville, Ontario and at its Toronto Cineplex Odeon Varsity and VIP Cinemas. The company also previously announced plans to open a VIP Cinema as part of the downtown Markham, Ontario development.

Headquartered in Toronto, Cineplex operates 133 theatres with 1,438 screens from British Columbia to Quebec, serving approximately 70 million guests annually.

Shares of Cineplex were lately flat at $28.87.

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November 05 2013
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